DPL-009Marketingdeployed · live
Verve — Brand & Launch
A full brand system and go-to-market launch for a consumer app, from zero.
- client
- Nova Health
- sector
- Consumer health app
- timeline
- 10 weeks
- shipped
- 2025
250k
users in 90 days
3.2M
launch impressions
#1
in category, launch week
case_file
- stage_01 · diagnose
The challenge
A strong product had no brand and no audience — just a launch date, a blank slate, and one shot to make a first impression.
- stage_02 · build
The approach
We built the brand from the name out — identity, voice, site and launch creative — then ran a coordinated paid, organic and PR push around the launch window.
- stage_03 · ship
The outcome
The app hit 250k users in its first 90 days on a lean budget, with a brand system that scaled straight into the next funding round.
250kusers in 90 days
scope_of_work
What we owned on this engagement, end to end.
- 01Brand identity
- 02Launch strategy
- 03Creative & content
- 04Paid & PR
build_manifest
The runtime this system ships and runs on in production.
dependencies05 loaded
FigmaNext.jsVercelMeta AdsGoogle Ads
“They gave us a brand and an audience in ten weeks. The launch outperformed every projection we'd modelled.”
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