Deploy log
DPL-012Marketingdeployed · live

Spark — Performance Marketing

A full-funnel performance program that turned paid spend into predictable pipeline.

client
Junction
sector
B2B SaaS
timeline
Ongoing
shipped
2025
3×
qualified pipeline
-42%
cost per opportunity
1
shared funnel
case_file
  1. stage_01 · diagnose

    The challenge

    Spend was scaling but pipeline wasn't — leads were cheap and unqualified, and sales had stopped trusting marketing's numbers.

  2. stage_02 · build

    The approach

    We rebuilt the funnel around qualified pipeline instead of clicks: tighter targeting, content that filters, lifecycle nurture, and attribution sales could actually see and trust.

  3. stage_03 · ship

    The outcome

    Qualified pipeline tripled while cost per opportunity fell, and marketing and sales finally shared one set of numbers.

    3×qualified pipeline
scope_of_work

What we owned on this engagement, end to end.

  • 01Paid growth
  • 02Funnel strategy
  • 03Lifecycle & content
  • 04Attribution
build_manifest

The runtime this system ships and runs on in production.

dependencies05 loaded
Next.jsPythonHubSpotGoogle AdsSegment
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